Equality And Diversity Within The Workplace Essay

When I am supporting the individuals I work with, I find it vital to always reflect on my work. What I do well, what I don’t do well and improve and enhance my performance. It is important for me to think about and evaluate what I do, as I can always improve to fit the customers needs. I like to focus on how I interact with the customers, and how the environment around them is. I have a reflective log/personal development plan which I fill out and give to my manager each year. It contains examples of what I can do to improve and shape ideas. I also write about my strengths and what I do well. Other than a yearly personal development plan, I am always discussing with my manager and colleagues different and better ways in which we can work as a team to better the lives of the customers we support. When I first began working in care and support, I thought, through following other staff who had worked in the industry a long while, that it was okay to prompt customers to say â€Å"please† and â€Å"thank you†. Since building up my own way of working and knowledge through others, I know that it is right and better for the customers to let them make their own decisions. My own values and beliefs could affect my working practice, as I work with other people who have different beliefs and values. In a professional environment, I have to accept and support the people I work alongside and work for, if I don’t agree with their values or beliefs, I try my hardest to understand their point of view, and of course if it is a customers point of view, I will support them in what they want to do. For example, one of the ladies I support openly admits she is racist, and she stands by her beliefs. My job is to be kind and supportive, and although I don’t personally agree with racism, it is my job to be open minded and supportive. Diversity means to encompass acceptance for others, and respect all beings as unique individuals. It is important to recognize others as individuals, including their race, sex, religions and beliefs, sexual orientation, age and other concepts that make us the way we are. Diversity is about moving forward and being able to accept everyone for who they are. Equality is about each and every individual being seen as equal to one another. To be fair and give everyone equal opportunities, no matter their race, age,  religion etc. Promoting equality should remove discrimination towards others, and to not victimize or harass others for the way they are. Inclusion is ensuring people are being included, engaging in ‘everyday’ things and having human rights. To have a sense of belonging and feeling respected is a part of inclusion, and valuing all individuals. The effect a person could have by being discriminated could be different to another person. The adults I support should be given choices and chances to join in with activities, and if the were judged for having a disability, this would be discrimination. This could make the individual feel a lot of different things, depressed, stressed, fear, feeling withdrawn, low self esteem and humiliation. I always ensure the two customers I support are involved in everyday activities, such as cleaning their home, cooking their dinner and choosing what they would like to wear. There are many pieces of legislation that have been put in place to ensure equality is promoted and discrimination is reduced, these include: The Human Rights Act 1998, The Disability Discrimination Act 2005 and Employment Equality Regulations 2003. These legislations are to promote equality for all, regardless of sex, age, disability or religion etc. Although these legislations are in place, people still may not be able to change their views or opinions, and this is why good practice should be set in place, and others should reflect on how they work and support others. Everyone has a right to be included, and to participate in equal activities and to be valued as a unique individual. One of the customers I support had never been to church at 37 years old, and had told me one day that she would like to go. We walked up to the church and attended a service one Sunday, which she really enjoyed and was extremely happy to join in with singing hymns, praying and interacting with other church goers. She decided that she only wanted to go on special occasions, such as Christmas and Easter, and I respected her choices and updated her ‘This is Me’ document. If I was to witness a discriminatory incident, I would write down what happened in my own personal records, and report the incident to my line manager. If would possibly challenge the person in a calm and professional manner, and tell them that what they are saying or doing is unacceptable, and explain to them why. In my workplace, discrimination towards another person can lead to disciplinary action, and we have policies in place to deal with discrimination. My duties and responsibilities in my job role are to support adults with learning disabilities with good practice, and complying to all policies and procedures whilst doing so. Improving my performance at work is an everyday thing, I always remain focused and keep a reflective journal of which I record daily things, what I could improve, be done differently, how I feel about things and why I do them. Throughout my shift, I keep an open mind, and look at things from different perspectives, for example if a customer wants to go out in the snow without shoes on, I would support them in trying to think of a different way to do this, such as wearing shoes or waiting until it is sunny to wear no shoes in the garden. This way, the customer still has different options, but the potential negative outcomes would be explained to them e.g. catching a cold or something more serious. I have a personal development plan, and I see my line manager as my mentor. She goes through my PDP with me and supports me to achieve my goals. Within my PDP are various things including training I would like to attend, usually optional training that would benefit my knowledge and understanding and the customers I support. I am applying for the senior support worker programme this year, which is a programme my company set up to give support workers guidance and training if they want to become a manager in the future. This includes giving presentations and working extra hours and taking on more responsibilities such as doing rotas, giving other staff supervisions and being the PIC – Person in Charge. My manager reviews my personal development plan yearly, and sets me goals and targets to achieve throughout the year, for example attend MCA training, support a customer on holiday and complete my diploma in health and social care. Monitoring my own practice has changed the way in which I work for the better. By attending more training, for example epilepsy training, I now have a better knowledge about epilepsy, and what to do if someone has a seizure. Completing my diploma will change and advance my job role as I will have learned more about vulnerable adults, practices and standards and more to help me support the best way I can. I have a yearly appraisal which is part of my PDP. My manager tells me what I  am doing well and what I can improve on, and I continue to feedback to her every month during my supervision to ensure I am on my way to achieve my goals and have a successful appraisal. My beliefs and values are something I keep out of the workplace, as some people I support and work alongside have different views to me, which I need to respect in a professional manner. What I believe in and value are a part of who I am as a person, and the same goes for others, therefore as a professional I must provide the same quality of support to each individual, not just those who believe in the same things I do.

Strategic Plan Part 2: Swot Analysis

The purpose of this synopsis is to analyze the forces and trends that Green Mountain Coffee Rosters faces relevant to its competitive position. The synopsis will explore external forces such as economic, social, legal and regulatory. The paper will also weigh internal forces such as resources, goals, and intellectual property, as it relates to Green Mountain Coffee Rosters. I will describe how the company adapts to changes; identify the major issues and opportunities that this company faces with in this synopsis.External Forces and Trends Legal and Regulatory- These forces impact Green Mountain Coffee Rosters daily. In my opinion the one legal or regulatory force GMCR encounters is the Clayton Act. This stands out to me because of all the brands that are under the GMCR banner (Lister, 2012). The Clayton act prohibits board of directors being in position to make decisions for competing companies working under the same corporate banner. The coffee retail market is governed by U. S. nti trust laws as any other industry. The Federal Trade Commission Act bars dishonest methods of competition, such as misleading information or deceptive business practices (Lister, 2012). The act is aim is to keep each coffee retailer, regardless of whether it sells coffee, honest with the information it provides to consumers about its products, and The Food and Drug Administration monitors all coffee products sold in the U. S. and inspects them to ensure no potentially harmful ingredients are present.Economic- Economic factors concern the nature and direction of the economy in which a firm operates, Pearce & Robinson (2009). A potential economic trend is the Hispanics demographic. The ethnic group drinks coffee more than other racial and ethnic groups. They begin drinking coffee earlier than other groups and in their older years are more likely to be exclusive coffee drinkers; and 74 percent of Hispanic-Americans drink coffee daily, twelve percentage points ahead of other Americans.As they become acculturated they mimic the attitudes and behaviors of non-Hispanic coffee drinkers. Competitive Analysis- Since 1981 GMRC has built formidable organization from its humble beginnings as a small cafe in Waitsfield, Vermont. Its positioning strategy thus far has been brilliant, differentiating its brand from other brands in the market. Green Mountain Coffee Rosters used a method of delivering value, strategic relationships and customer segments to wrestle away market from Nestle and other hot beverage manufactures. Internal Forces and TrendsStrategy- It appears that GMCR is consistently strategizing. Even with the inevitable expiration of K-Cup pack patent in September 2012. The company is positioning competitively GMCR is attempting to increase its brand’s awareness by partnering with other coffee manufacturers, such as Folgers by supplying K-Cup packs for competitors, GMCR increase awareness of Keurig products with this strategy. Another tactic GMCR is using to combat the expiration of K-Cup pack patent is technology (Green Mountain Coffee Roasters INC. , 2012).The organization recently machine introduced to the market a mid-high end brewer that provides many more options than regular Keurig machines. Consumer can control the strength of their drink, the temperature at which it is brewed, the amount brewed, and brew many other drinks including cafe beverages (Green Mountain Coffee Roasters INC. , 2012). This is an opportunity for GMCR to tap into more affluent markets and promote its specialty coffee as a complement to the Keurig Vue. Culture – The culture at GMCR is mindful to the effectiveness of the business.The ideas promote a positive perception in the company from customers, employees, suppliers, and stakeholders. The GMCR focus on establishing cultural environment to ensure everyone effectively knows how to implement the mission, vision, and values set for the organization. Key areas are: GMCR purpose states â€Å"We create the ultimate coffee experience in every life we touch from tree to cup – transforming the way the world understands business† (Green Mountain Coffee Roasters, 2012). Another notable cultural belief of GMCR is personal excellence quoted this way â€Å"For today and tomorrow.Our competitive strength comes from the continuous improvement of all that we do† (Green Mountain Coffee Roasters INC. , 2012). We actively seek out and apply best practices†. Other principles to support its cultural environment are continuous learning, appreciating differences, shared ownership, and world benefit. Strategic Capabilities – Green Mountain Coffee Rosters imported coffee from 24 countries. This indicates that it has inbound logistics capabilities, such as material control systems, inventory control systems, raw material handling, and warehousing (Green MountainCoffee Roasters, 2012). Located in 7 states GMCR operates from three business units: the specialty coffee bus iness unit, which includes Green Mountain Coffee, Barista Prima, Tully’s Coffee, Timothy’s World Coffee, and Coffee People coffee brands; the Keurig Business Unit, where the Keurig single cup brewing system was created; and the Canadian Business Unit, which is responsible for all GMCR sales in Canada and includes the Van Houtte business and Timothy’s brand (Green Mountain Coffee Roasters, 2012). This is also a demonstration of its strategic capabilities.Conclusion Before I analyzed the competitive position of Green Mountain Coffee Roasters, I asked could this company do anything wrong? Now at the end of my analysis I ponder the same question. I’m not an expert yet at conducting SWOT analysis, but in my humble opinion one does not conduct a SWOT on a successful firm. I analyzed GMCR objectively and un-bias and still think the company has exceptional competitive positioning strategy The only weakness to me is expiration of K-Cup pack patent in September 201 2.Still the organization manages to use the one the counter measure that my professor taught GMCR does. They are practically giving K-Cup packs away, supplying them to any firms that want to use them. For now this prove they can produce the product cheap, showing the competition that it probably not a good strategy to develop a similar product to the K-Cup. ?ReferencesGreen Mountain Coffee Roasters INC. (2012). Corporate Overview. Retrieved from http://www. gmcr. com/about-GMCR. html Green Mountain Coffee Roasters. (2012).Corporate Social Responsibility Report Fiscal 2011. Retrieved from http://www.com/-/media/sustainability/PDF/CSRreport/GMCRCSRReport. 2011. ashxGreen Mountain Coffee Roasters. (2009). Corporate Overview. Retrieved from http://www. gmcr. com/about-GMCR. html Lister, J. (2012). Regulation of Coffee Retail Market in the USA.Retrieved from http://www. ehow. com/about_6886008_regulation-coffee-retail-market-usa. html Pearce, J. A. , & Robinson, R. B. (2009). Strategic M anagement: Formulation, Implementation, and Control (11th ed. ). New York, NY: McGraw-Hill.

Understanding Downsizing and Rightsizing

DOWNSIZING AND RIGHTSIZING Downsizing: The downward migrations of business applications are often from mainframes to PCs due to low costing of workstation. And also today’s workstations are as powerful as last decade’s mainframes. The result of that is Clients having power at the cost of less money, provides better performance and then system offers flexibility to make other purchase or to increase overall benefits. Rightsizing: Moves the Client/Server applications to the most appropriate server platform, in that case the servers from different vendors can co-exist and the network is known as the ‘system’. Getting the data from the system no longer refers to a single mainframe. As a matter of fact, we probably don’t know where the server physically resides. Upsizing: The bottom-up trend of networking all the standalone PCs and workstations at the department or work group level. Early LANs were implemented to share hardware (printers, scanners, etc. ). But now LANs are being implemented to share data and applications in addition to hardware. Mainframes are being replaced by lesser expensive PC’s on networks. This is called computer downsizing. Companies implementing business process reengineering are downsizing organizationally. This is called business downsizing. All this would result in hundreds of smaller systems, all communicating to each other and serving the need of  local teams as well as individuals working in an organization. This is called cultural downsizing. The net result is distributed computer systems that support decentralized decision-making. This is the client/server revolution of the nineties As client/server technology evolves, the battle cry is now right sizing–design new applications for the platform they are best suited for, as opposed to using a default placement. An application should run in the environment that is most efficient for that application. The client/server model allows applications to be split into tasks and those tasks performed on individual platforms. Developers review all the tasks within an application and determine whether each task is best suited for processing on the server or on the client. In some cases, tasks that involve a great deal of number-crunching are performed on the server and only the results transmitted to the client. In other cases, the workload of the server or the trade-offs between server millions of instructions per second and client millions of instructions per second, together with the communication time and network costs, may not warrant the use of the server for data intensive, number-crunching tasks. Determining how the tasks are split can be the major factor in the success or failure of a client /server application. And if the first client/server application is a failure, for whatever reason, it may be a long time before there is a second. Some variations on this theme are: 1. Downsizing: A host based application is downsized when it is re-engineered to run in a smaller or Local Area Network based environment. Downsizing involves porting applications from mainframe and mid-range computers to a smaller platform or a Local Area Network based client/server architecture. Downsizing is not as easy as buying and installing hardware and software that support client/server computing. This paper presents a case of rightsizing, with an outsourcing approach, of a mainframe based information system. A full downsizing process, is a highly complex process due to the following reasons: * The need to manage, at the same time, the old and the new technology and environment for the parallel periods; * The need to migrate in the new platform the millions of LOC (line of code) of the several applications. In this paper we describe how that process can be performed in an outsourcing framework. We discuss which are the critical factors that assure an efficient process and big savings from the cost/benefit and cost/performance point of view. There are several key factors to be considered in order minimizing the risks of failure and maximizing the success. The paper is organized in the following three parts: * The Rightsizing process; * The case study and the results obtained; * The lessons learned from the experiences done. The rightsizing Generally we can distinguish two main streams of the Rightsizing process: the downsizing and upsizing processes. The downsizing process is characterized by data and process shifting from Mainframe to desktop connected with LAN and WAN network. The following steps, instead, characterize the Upsizing process: * The integration and connection of stand alone workstations or LAN * The development of distributed applications on this new architecture The Rightsizing of the applications and systems, that is their Downsizing or Upsizing, provides a major opportunity for cost savings and improving the flexibility of the information systems. In the following figure we see the rightsizing of the case study. It is from a traditional architecture based on a MVS IBM to a new distributed Client-Server architecture. The new Client-Server applications are executed on several application servers. Down Sizing is nothing but The Process of moving an application from a {main frame ) to cheaper system, typically a (client-server) system. Downsizing and Client/Server Computing Rightsizing and downsizing are strategies used with the client/server model to take advantage of the lower cost of workstation technology. Rightsizing and upsizing may involve the addition of more diverse or more powerful computing resources to an enterprise computing environment. The benefits of rightsizing are reduction in cost and/or increased functionality, performance, and flexibility in the applications of the enterprise. Significant cost savings usually are obtained from a resulting reduction in employee, hardware, software, and maintenance expenses. Additional savings typically accrue from the improved effectiveness of the user community using client/server technology. Downsizing is frequently implemented in concert with a flattening of the organizational hierarchy. Eliminating middle layers of management implies empowerment to the first level of management with the decision-making authority for the whole job. Information provided at the desktop by networked PCs and workstations integrated with existing host (such as mainframe and minicomputer) applications is necessary to facilitate this empowerment. These desktop-host integrated systems house the information required to make decisions quickly. To be effective, the desktop workstation must provide access to this information as part of the normal business practice. Architects and developers must work closely with business decision makers to ensure that new applications and systems are designed to be integrated with effective business processes. Much of the cause of poor return on technology investment is attributable to a lack of understanding by the designers of the day-to-day business impact of their solutions. Downsizing information systems is more than an attempt to use cheaper workstation technologies to replace existing mainframes and minicomputers in use. Although some benefit is obtained by this approach, greater benefit is obtained by reengineering the business processes to really use the capabilities of the desktop environment. Systems solutions are effective only when they are seen by the actual user to add value to the business process. Client/server technology implemented on low-cost standard hardware will drive downsizing. Client/server computing makes the desktop the users' enterprise. As we move from the machine-centered era of computing into the workgroup era, the desktop workstation is empowering the business user to regain ownership of his or her information resource. Client/server computing combines the best of the old with the new—the reliable multiuser access to shared data and resources with the intuitive, powerful desktop workstation. Moving to Open and Client-Server System environments allows organizations to take advantage of several opportunities: the new cost/performance relations for the hardware components, the ? easy to use? graphical interfaces, the portability of the software, the adoption of faster software life cycles like RAD, the use of the information highways (for example internet) and so on . Most of the organizations invest in rightsizing processes to build Client/Server architectures. Actually, upsizing and downsizing process has become a phenomenon of big importance for a lot of organizations. It is possible to preview that the next years the rightsizing tendency will increase very much, and will become a rule. Anyway we must consider, from the point of view of the architectural structure, that a rightsizing process is complex and may imply an increase of complexity of the final system if it is not well planned. A typical distributed Client-Server architecture is characterized by the presence of workstations and personal computers acting as clients, by the interconnection of different groups of these computers through different local and wide networks, by the presence of several servers including eventually a mainframe as a file server. It is typical of the local network that there is a local database; the local stations of the network are able to reach this database instead of the remote database. In order to lower the complexity of the process, an outsourcing of all the IT activities, for the rightsizing period, or even more, can prove effective. The IT system after the outsourcing/rightsizing period (typically from 3 to 5 years) becomes technologically updated and easier to maintain (especially if the outsourcing/rightsizing contract provides strict guidelines for the development of the new software and for the Reverse Engineering projects). The major trend for corporate information systems this decade will be downsizing. In its broadest sense, downsizing means implementing applications traditionally deployed on mainframes or minicomputers, on personal computers and Local Area Network (LAN) platforms. Applications most often involved in downsizing are those designated as mission-critical, the success of these applications is integral to the daily operations of the organization. This shift will enable companies to use the power, affordability and flexibility of the microcomputer as the hub of their information systems, and when appropriate operate cooperatively with existing mainframe or minicomputer investments. Downsizing is enabled by a number of factors: -Powerful cost effective PC platforms. -Mature networking technology providing a communication infrastructure. Software that delivers a robust development environment for the creation of applications with mainframe-like complexity. -Economical migration paths for moving applications to the desktop. -The ability to integrate and synchronize front-end tools and back-end data sources. †¦Ã¢â‚¬ ¦. In the 1970s, the prevalent model for information management systems was a centralized hierarchical database platform. Such database s, residing on a mainframe or minicomputer, offered high performance and tight security but little if any end-user access or control. Essentially, the mainframe provided a highly sophisticated server with unintelligent clients, or â€Å"dumb† workstations. For its day, the approach was sound, giving information system managers a way to electronically store huge amounts of information that previously filled volumes of books and ledgers in company storage rooms. But it soon became clear that accessing and manipulating these databases was difficult, as well as prohibitively expensive. The 1980s saw the introduction of PCs that were used by individuals and departments within an enterprise to provide local, easy-to-use decision-making tools. Over time these users became more sophisticated in their usage, their expectations rose and they had a desire to communicate with others in their group and to have greater access to all corporate data. The solution at the time was to link these PCs through Local Area Networks, giving the users increased information access. This approach, which used a â€Å"file server† model in which the server acted as an unintelligent storage device, did offer peripheral sharing but, there was no intelligent data management capability, which severely limited the types and sizes of applications that could be used. The immaturity of this approach was reflected in the lack of well integrated and transparent connectivity to mainframe and minicomputer systems, where much of the corporate data resided (and still remains). In short, workstations were restricted in their ability to handle complex applications and to get at relevant data. Information system managers were highly interested supporting their end-user's desires and in gaining improved access to all their corporate databases through the use of PC technology. A significant concern of these managers though was a guarantee that they could maintain security, integrity of data and accessibility. The existing single platform approach would no longer work, a new model of computing architecture was needed. Downsizing: A Critical Edge By downsizing applications to the desktop, organizations can more easily deliver vital information to its users, providing a competitive edge. With the cooperative processing model these organizations can integrate their applications and information system resources with others throughout the enterprise. This approach, which blends the flexibility and power of the PC (linked more and more through LANS) with the benefits of the resident database management system, offers numerous advantages: An Open Computing Environment. Despite well-intended and energetic attempts to impose a single computing standard on the industry, the truth is that corporate information systems are and will remain heterogeneous. Standards provide for a level playing field where users can invest and be assured that their investments will be protected. And, standards provide a platform for software innovation, a mainstay of the computer industry. Integrating new technologies and approaches with existing standards should be a goal of every company. The challenge in running this type of heterogeneous environment is to find the correct balance between innovation and standards. Therefore, a information system designed to work with existing processing environments, utilize industry standards and be capable of taking advantage of emerging technologies will deliver the most effective business solutions. The desire to balance new technologies and trends with existing resources is a large part of the motivation behind downsizing. By providing a modular architecture and component pieces that easily connect, the cooperative processing model delivers an environment that enables enterprise-wide connectivity and integration of heterogeneous data formats. The alternative is to create a homogeneous environment that by its nature is limited to its native capabilities. Rapid Application Development Part of the attraction of downsizing is the ability to rapidly prototype, develop and implement applications. One of the principle shortcomings of a mainframe or minicomputer-based information management system is the application development time required and the resulting backlogs. Building a mission critical systems at the desktop is literally months and years faster than on a mainframe or minicomputer. Having robust development tools that enable the creation and implementation of systems in weeks rather than months allows organizations to benefit more from their information and realize a significant dollar savings in the process. Leveraging Existing Investments Information management systems that handle mission-critical applications represent investments of millions of dollars and thousands of man-hours of work. When faced with the need to expand or upgrade these systems, scrapping the existing investment and building a new one is simply not a financial option. Nor is it necessarily a wise one. What is required is the ability to responsibility migrate these systems to the desktop by integrating the various platforms. Development Flexibility The purpose of any software application is to provide a service that makes accomplishing a task efficient and economical. Downsizing mainframe and minicomputer applications to the desktop offers the application developer a wide range of PC-based tools to assist them in meeting needs of specific applications. The flexible nature of this environment lets the developer work faster, maintain applications with less effort, and be more responsive to the needs of the organization. Financial Considerations Developing applications on the desktop platform is a much more cost effective than traditional mainframe or minicomputer approaches. PC-based development means your hardware and software investment is less, development time and its related costs are reduced and with the ability to leverage existing information system investments, and you do not incur the large expense of starting from scratch. Other Advantages Downsizing also offers smoother application maintenance; freedom from being locked into proprietary systems that may become outdated; and the ability to scale applications to match the changing needs of the organization. Ultimately, downsizing gives users improved tools and critically needed access to data, which in turn increases productivity and the effectiveness of an organization. Rightsizing is defined as finding the correct platform for your enterprise. Compared with downsizing (moving to a smaller platform) and upsizing (moving to a larger platform), rightsizing lets a company align its information systems to its corporate goals. Rightsizing involves selecting the most appropriate computing resource to perform a task based on location, size, organizational structure, business work flow, and processing requirements.

Strategic Management mobile communication Essay Example | Topics and Well Written Essays - 500 words

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Citizen Kane (Movie) Movie Review Example | Topics and Well Written Essays - 750 words - 1

Citizen Kane ( ) - Movie Review Example but miserable person who has accomplished nothing; in fact, his political dream does not come true and at his death he cannot avoid to remember the only time in his childhood when he received true joy from riding a sled with a ‘Rosebud tag’ on it. Most critics have figured out Kane as a man who had no political ideology, but only a man guided by greed for power in the society. This seems to explain his misery despite being a rich politician at the time he finally loses his last breath. This article seeks to examine the relationship between Kane’s political ambitions and the media influence on the public that was evident during his time. Through flashbacks that cover the political life of Kane, it is noticeable that he lacks a political ideology while pursuing his political ambition, but uses the media to pursue his own personal goals. After starting a journalist firm, he employs a captivated writer, Thompson, who is proficient in writing sensitive material. He is featured on every cover page of the magazines and newspapers that Thompson produces for the public (Carringer 42). The aim of this kind of media coverage is to keep Kane a relevant political icon throughout the state by making him famous and popular among the people. The newspaper portrays him as prominent owner of newspaper producing firm, radio stations and much more wealth. He seems to bear the opinion that political success is based on personal wealth, rather than political ideology. Consequently, he does not have any public interest at heart or any political goal that would impact on the population he expects to serve. By failing to devise any politic al goal or even strategy, it is possible to regard Kane as a man who lack all the dimensions of an ideologist in his political war. Secondly, Kane is prompt to influence the minds of the people by using media power as a platform to campaign for his election. In a conversation with his mistress, Susan, he boasts on his authority to control and

Cultural relativism (sociology) Essay Example | Topics and Well Written Essays - 250 words

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Compare and contrast the societies of Classical China (c. 500 BCE - c Essay

Compare and contrast the societies of Classical China (c. 500 BCE - c. 200 CE), Greece (Athens only, c. 500 BCE - c. 300 BCE), and Rome (c. 500 BCE - c. 500 CE) - Essay Example ctors associated with prolonged stays in the intensive care unit and to describe briefly the nonmedical interventions to date designed to reduce length of stay† (Gruenberg et. al, 2006) is the stated objective of the research article This abstract provides a clear idea about two important factors whether the research addressed the question of interest and whether it studied individuals or situations are relevant. Aside from giving information about the purpose of the study, it also includes who was included in the study as well as an overview of the findings and the implications of the findings to practice. The abstract of the research paper being critiqued is found on the first page of the research. It has the findings which provide the summary of the key components of the research. The abstract provides a short summary of the study. It includes the aim of the study, outline of the methodology and the main findings. The purpose of the abstract is to allow the readers to decide if the study is of interest to them The introduction section of the research paper describes the gap in knowledge that is addressed by the research study. In this section of the report, the researcher explains why the research was needed, why the study was carried out in the manner that it was and what the researcher is specifically asking or predicting. The review of related literature of the research article is a focused summary of what has already been published regarding the question or problem for which there is a gap in knowledge. The literature of the research article gives the readers’ a picture of what is already known or has already been studied in relation to the problem and identifies where the gaps in knowledge may be. The literature review in the research being critiqued does not necessarily only include published research studies. It also may include published reports about issues related to practice or a description of a theory. A theory is a written description of

The Customer Service Perspective Essay Example | Topics and Well Written Essays - 750 words

The Customer Service Perspective - Essay Example THE MOST VIABLE OPTION As the world turns into the global village melting all the cultures and blurring all the boundaries with the use of technology, competitive landscape is much tougher than ever before. Information is easily accessible to the customers, availability of substitutes has given more power to the customers and the only choice left to the suppliers is to; â€Å"delight their customers†. Thus the rule of the game is not only to meet the requirements of the customer but to step further in creating a value for the customer. Here, Niven advises that; â€Å"companies need to offer all three – innovation, outstanding customer care and flawless execution – because of today’s hyper-competitive environment. Only then can companies meet customer expectations and succeed at performance management that translates into leadership in the marketplace and customer minds.† (Niven, 2004) Customers make the most important link in the chain of success. C ompanies have to carefully identify their potential customers, segmenting the right market and targeting the potential customers serve as competitive advantages to a company. Innovation, customer care and execution along with quality offerings are required to maintain the customer base. Since now there are so many substitutes for a product that companies need to take a leap in satisfying them by providing the best customer care services. Bollen believes that customer complain is an opportunity for the company to win his trust, loyalty and long term commitment. Only if the company gauge it right and makes the customer feels that he is being valued an enduring relationship can happen. (Bollen, 2008) Bollen has related the choice of a customer to his emotional attachment in order to make companies realize that no matter... No other perspective is given more importance than the customer perspective because no matter how good your product is if you are unable to translate its need to your customer one can’t earn the desired results. After thoroughly reading various articles from the web and examples of companies using balance score card with special important to customers perspective, I felt a lot of tilt towards innovation and value proposition of the product in order to satisfy the customer. What more I would like to add is the â€Å"human factor†. Companies should divert their attention towards customer care; employees should be given a lot of important. But since it is an internet economy and a lot of transactions take place virtually all the aspects that are used to communicate or encounter with the customers should be carefully handled. Web sites and customer portals should be user friendly and incorporate all the answers to the customer. Strong emphasis should be placed on the commun ication strategy of the business. The features and benefits of a product should be translated to the customers as per their needs and wants. Usage of jargons and words customers don’t know can be trouble shooting.

Why I want to be a police after I graduate Lincoln College Essay

Why I want to be a police after I graduate Lincoln College - Essay Example helping the community that the officers belong to. Of course a person can also help their community by becoming a social worker or a scientist but I feel that the input made by these individuals is more evident on the bigger picture. Individuals and groups on a smaller scale have to be in direct government functionaries and the front line for maintaining law and order in a society has always been the civil police of the country. This ability to have direct contact with people and having a broad level of authority to help those in need makes a police officer much more useful than a scientist since a scientist may never get to see the eventual effect of his/her invention or discovery in their lifetime. A police officer who stops a crime in progress or catches a criminal can immediately see the effect on society even if it is one person at a time. Since police work and the police force are controlled by the government, most of the information regarding a career in the police comes from government sources and related websites. Perhaps the best source of information about working in the police comes from the U.S. Department of Labor (2006) which has extensive information about the earnings, nature of the work, working conditions, required training and job outlook for this profession. It would appear that the nature of police work is similar across the globe since consistent topics and information was found on London’s Metropolitan Police website (2002) regarding the work performed by the police and the outlook of the chosen career. The research also shows that police work is not limited to the cities since state and federal police have their own jurisdictions and spheres of operations. The U.S. marshal’s website (2006) for example, lists the broad focus that marshals have had as the oldest law enforcement agency for protecting the law in America. Similarly, the U.S. Secret Service website (2002) and the U.S.

What Is Moral Conversion All about Essay Example | Topics and Well Written Essays - 250 words - 7

What Is Moral Conversion All about - Essay Example Bernard explains that moral conversion has six stages and is based on advancing to higher and higher levels of moral thinking.   The first level is preconvention, where one is a child, and the last is post-conventional involving the adult level. At the Post-conventional level, the adult has the knowledge of the ethical principles that lead and influence the world’s moral behaviour. Religious conversion according to Bernard is the ultimate of conversion. It is the conversion that influences genuine love in a person and shows total surrender to the demands of the human spirit. Copeland teaches that during conversion, the believer goes through a complete and immediate change of nature. He explains that at the time of birth, the spirit of God comes over a person, and a holy being related to Jesus is conceived in the body. He says that it is therefore natural that a man should think as Jesus thought.  

Contemporary Issues in Finance Essay Example | Topics and Well Written Essays - 500 words

Contemporary Issues in Finance - Essay Example According to financial reports the latest changes in financial markets and prices would be predict greater volatility in the market for the future years. There are also predictable oscillations and changes in credits and investments by companies suggesting a general trend towards major changes in financial markets, and fluctuations in currencies and investment flows as also fluctuations in bonds and prices. Regulation of financial institutions (Allen, 2001) and markets is a necessity along with formulation of proper monetary policies so that there is some stability in the market. This website suggests several issues - the changes in the financial markets in the last few years and the necessary measures that are required to bring in financial stability in the world markets. The focus is on the housing sector and sub prime mortgage issues that have recently crumbled many major banking institutions. The structural changes in financial markets have produced changes in the value of securities and investments and with changes in credit demands, business and households will go through economic expansions and certain financial institutions seem to be pressurized in meeting up those demands. Recent changes in financial nature of markets suggest volatility and fluctuations possibly due to rapid globalization a

Benefits of Drinking Coffee and the Benefits of Green Tea Essay Example for Free

Benefits of Drinking Coffee and the Benefits of Green Tea Essay Compare and contrast the benefits of drinking coffee with the benefits of green tea? It is nice to have a cup of hot drink in the morning, there are many options which to choose, such as coffee and green tea, two famous drinks in the world. They have different effects on body, and could prevent different kind of diseases, one similarity thing is both of them contain Caffeine. Coffee could effects on body, prevent diseases and contain vast caffeine. Your muscle strength will be stronger after you drink coffee because of caffeine, coffee couldn’t make you fatter, but if you put sugar into your coffee, it will make your stature fatter, and almost everyone put sugar in theirs coffee. According to Brian Fung (2012, July 3rd), â€Å"We are learned that coffee can protect your heart, reduce the risk of prostate and breast cancer, and curb the risk of fibrosis among those with fatty liver disease.† Drink coffee is not a preferred option before you go to bed, because of the caffeine, it could stronger refresh you, so it better to drink it in the morning. Green tea could make you body slim, prevent diseases and contain caffeine. An antioxidants called catechins was found in green tea, it could inhibits the cholesterol produce, decrease the cholesterol content could make you body healthy. According to Leslie Beck (2011, July 5th), â€Å"Its a beverage thats touted to boost metabolism, prevent cancer, ease arthritis pain, even fight dental cavities. Now, new study findings suggest theres one more reason to drink green tea: It lowers blood cholesterol.† If somebody was drunk, green tea could help you get out of that bad condition because the caffeine that in green tea could boost metabolism. In conclusion, different people have different opinions, both coffee and tea is benefit for us. So what drinks is not important, the important thing is to understand yourself and find an appropriate drink. References Fung, Brian. (2012, July 3rd). The Case for Coffee: All the latest research to defend your caffeine addiction, in one place. The Atlantic . Retrieved from http://www.theatlantic.com/health/archive/2012/07/the-case-for-coffee-all-the-latest-research-to-defend-your-caffeine-addiction-in-one-place/259404/#.UGODjDyjSBw.email Beck, Leslie. (2011, July 5th). Why green should be your cup of tea. The Globe and Mail. Retrieved from http://www.theglobeandmail.com/life/health-and-fitness/why-green-should-be-your-cup-of-tea/article4210709/

The Documentary The Times Of Harvey Milk Film Studies Essay

The Documentary The Times Of Harvey Milk Film Studies Essay The documentary The Times of Harvey Milk and Michelle Teas memoir Valencia offer insight into the experiences and attitudes of San Franciscos gay and lesbian communities at two different moments in the citys history. Consider Harvey milks and Michelle Teas backgrounds, the issues they faced, their feelings about the possibility of change, and the spirit or mood of the times in which they lived. How do you think they each felt about San Francisco, and how does that affect your sense of the city. Answering the questions by Comparing and contrasting backgrounds of Harvey and Michelle, and discussing the different issues or obstacles they faced of the career decisions they made and personal issue which led them to ultimately different paths. Also answering by considering the twos feelings about the possibility of change in the future and the changes that they proceed to make; and lastly discuss the mood of the times in which they lived and the era issues which they faced. All will offer insight into the experiences and attitudes of San Franciscos gay and lesbian communities at its separate moments in history. Michelle teas back ground is somewhat similar to that of Harvey milks background from how they both migrated to San Francisco and both came from a normal nucleus families, but are different from the lifestyles they choose. Michelle tea is originally from Chelsea, Massachusetts or Boston which she referenced in Valencia, she was born in the 70s and had both her parent when she was growing up, lived in a predominantly heterosexual society, and choose to come to San Francisco to discover her sexuality. Career wise she didnt have the drive often growing tired of her jobs which led to her getting fired or quitting. In her own word she states, I was irresponsible, had no work ethic, was raised by parents who called in sick regular as weekends, (Tea 200:43). Michelles misfortunes in the work force led her to become a sex worker. Her personality background information is she is an intense, passionate loving person who can be loyal and dedicated said in another quote. I had ceased to care. My love for her was religious, it was patriotic; like god or country it was something I pledged myself to in service of something huge and perfect that I was honored to have anything to do with. (Tea 2000:45) To classify what kind of lesbian Michelle tea is I would put her in the category of being Lip-gloss Lesbian similar to a femme lesbian, but a little less feminine. She may still do manly things like watch sports and in the case of Michelle chug 40oz beers while still displaying feminine qualities. A lip-gloss lesbian is just as similar to the girl-next-door that everybody loves; who wont be viewed as hot, but cute still being able to attract men and women. She has her own sense of style i.e. looking at the outfits described in the story (Tea 2000). The lip-gloss lesbian are mostly attracted to feminine lesbians, and sometimes butch lesbians like Michelle being attracted to Wilma and Iris with her motorcycle. Harvey milks early background begins being born and raised in Woodmere, New York came from a great family and lived in a society that condoned homosexuality so he kept up a facade his whole life to avoid persecution(Epstein: 1984). Similar to Michelle Tea because he to left his home to come out of the closet in the safe environment of San Francisco gay community but during the beginning of the migrations and of the gay communitys (Epstein: 1984). Different from Michelles background was his apparent success he maintains during his employment career he had a lot of jobs being a high school teacher, diving officer, working at an insurance firm, a Wall Street firm and finally becoming a business owner of a camera store(Epstein: 1984). The background of Harvey personality was stated in the documentary that he was a friendly and outgoing person whod go out of his way for people he didnt even know(Epstein: 1984). Even with the good aspects of his personality he had bad aspects was stated that sometimes Harvey was known to throw childish temper tantrums when he didnt get his way (Epstein: 1984). Im not sure how to categories his sexual background in terms of homosexuality probably in the middle of a dominant (butch) and submissive (femme) homosexual. The Issues Harvey and Michelle faced where sever but of different types. Harvey issues were discrimination based on sexual orientation (Briggs initiative) and Government interference in private sexual matters mainly Police persecution of gay establishments like bars, bathhouse and others in San Francisco (Miller 67:1994). Apparently Oral sex was consider a felony, and during the 1970, almost 90Â  people in San Francisco were arrested for the act, such persecution was so severe that homosexuals Faced eviction if they were caught having homosexual sex in a rented apartment (Miller 67:1994). Homosexual men were embarrassed and unwilling to face arrest in gay bars and other establishments, so they turned to having sex in public parks at night (Miller75:1994). Author Neil Miller of the history of gay and lesbian states that, In 1971, over 2,800Â  gay men were caught and arrested for having public sex in San Francisco parks. Compared with New York City who recorded only 63 arrests for th e same offense that year and was at the time the current record holder and had the largest population; therefore Any arrest for such a lewd public charge required immediate registration as a sex offender(miller 77:1994). Issues that Michelle Tea faced was more personal and some of the issues involved where a major problem during her time period. The personal issue was her employment issue of holding down jobs and figuring what she wanted to do or more like she wanted to work less and make a quick buck. She chooses to take an easy route of selling her body for money as most women did. She personally struggled to come to terms of being a prostitute, I could whore. I had done it, vowed I would never do it again because it was so gross and weird. (Tea 2000:46) The community issues of her time were the problems of drugs and sex causing people to contract STDs, overdosing off of drugs and depression people suffer from resulting in them committing suicide. Considering Michelle Tea and mainly Harvey Milks feelings about the possibility of change for the future is that Michelle made no reference to change that had no desire at the moment and Harvey Milk who had a grand vision for ideas to change the future (Epstein 1984). Only reference of change that took place in Michelle teas life was who she virtually slept with. Harvey Milk change ultimately came when he took up in the involvement in political and civic matters. When Harvey came up against civic problems and policies he disliked; he felt it was his duty to change the problems for the betterment of the people (Epstein 1984). One incident infuriated him about politics when a teacher came into his camera store and asked if a projector could be loaned to him/her because the equipment in the schools were malfunctioning (Shilts 88:1982). Harvey believing it should be city assemblys main priority rather than anything else. Milk decided that the time had come to run for city supervisor He s aid later, I finally reached the point where I knew I had to become involved or shut up (Shilts 67:1982). One the first change Harvey felt need to be put into effect was he and other gay business owners needed better representation , as a result founded the Castro Village Association, as milk as the president using the philosophy that gays should buy from gay businesses(Epstein 1984). This was the result of when two gay men tried to open a business and the Eureka Valley Merchants Association (EVMA) attempted to block them from receiving their business license and also discriminating towards selling to gays (Epstein 1984). The community changes that Harvey initiated caused non gay citizens and the non gays business owners to stop discriminating against gays or to move out, creating what is known as the predominately gay community of the Castro today(Epstein 1984). Milk had failed many times in his election for a bid in san Francisco politics he had shown great leadership in the small community of Castro District (Epstein 1984). Harvey felt he was starting to be taken seriously as a candidate but not serious enough and decided to run again for supervisor with a different approach (Epstein 1984). He reconsidered the approach of looking more professional as he used to look back as his day as a stock broker and cut his long hair, stop smoking marijuana, and started to wear business suits again. Harvey Milks new approach earned him the support of the teamsters, firefighters, and construction unions (Epstein 1984). Harvey changed his Castro Camera from a small rinky dink shop to become the center of activity in the neighborhood (Epstein 1984). Milks fiery, flamboyant speeches and savvy media skills earned him a significant amount of press during the 1973 election. He earned 16,900Â  votes-sweeping the Castro District and other liberal neighborhoods and coming in 10th place out of 32Â  candidates (Shilts 67:1982). One of Harveys last changes was the possible manipul ation of reorganizing to allow districts to elect their own supervisors which allow him to win a seat on City assembly (Epstein 1984). The spirit of the mood of the city during the times of Harvey milk and Michelle Tea were different because they were set in different time periods. The mood of the city was more radical for both of them because of the 60s radical change or revolution. During Harveys time 10 years after the 60s, the mood of the city was just starting to unravel it was the 70s and San Francisco was becoming the hotspot for or destination for homosexuality. Thousands upon millions of gay men and women were migrating to San Francisco to openly express their sexuality (Epstein 1984). Also during the time of Harvey the spirit or the mood of San Francisco was probably a lot raunchier and sexually open because they did not quite know about AIDS and the repercussion of unsafe sex. The Castro the main gay community was just starting to get its beginnings and was being fought for. Michelle Teas era of San Francisco was probably based in the late 90s as of the reference she made of crack cocaine, Where is Waldo, and finally the reference about O.J Simpson that was a clear giveaway. The mood of San Francisco was that of awareness because of the AIDS and other STD epidemics going around people werent as raunchy or having polygamous sexual relationships. The gay community also had its issues with drugs; suffering already from heroin which was already around since the 70s in the Castro but with the invention of crack cocaine, Methamphetamine and the rise in popularity of powder cocaine effectively altered the mood of San Francisco gay environment. The Castro during the 90s was by Michelles time a predominately gay community with its own businesses and residents. I believed that Michelle Tea and Harvey Milk each felt or thought about San Francisco as a safe haven for their sexuality were they could openly express their homosexuality and not be persecuted Because in the environment they were in everyone was gay; if not people learned to accept their homosexuality for what it was. This reinforces my view of the city as being open minded and liberal giving me a sense of pride of being a native in such an almost free place.

Reform Measures in Healthcare

Reform Measures in Healthcare Within a rapidly expanding global community, evolving economies and social structures challenge local governments to reform and revise historical practices in more supportive and efficient manners. New public sector management aligns explicit standards and objectives with a ‘hands on’ management technique dedicated to generating tangible outputs and improving efficiencies. Global leaders in such progressive policies recognize that convergence between nations as well as internal organisations continues to evolve public policy towards cohesive and translatable objectives. Recognizing the multinational variability inherent in public sector modernisation, the OECD (2003) reminds that oftentimes systemic differences and public transparency offer significant challenges to integrating such convergence methodology. Yet policy evolution challenges governing bodies to recognize the benefits of actively participating within the public sector and defining the nature of organisationa l compartmentalisation as well as establishing a participative role within a much broader multi-national enterprise. Perhaps one of the most researched models of public sector management, the health care sector offers a challenging, yet essential participle to works programmes that are increasingly becoming a staple of humanitarian necessity. Goddard and Mannion (2004) recognized that governance systems evolve around a hybrid of vertical and horizontal methods, each imposing unique performance expectations on the constructs of public programmes. The former, a mode of authoritative control from a central body, enables dissemination of ideologies and performance expectations across a broad range of coordinated operations. More autonomous by nature and open to rapid evolution, under horizontal initiatives, local programmes are responsible for performance initiatives, oftentimes competing and collaborating with their counterparts throughout the process. Both the UK and China have integrated varied representations of such programmes as modes of reforming their health care initiatives. While similarities and natural convergence exist in practice and policy, the historic path towards improved public programmes has undergone dramatically divergent modes of operation. The following sections compare and contrast such evolution, recognizing the opportunities for future reform as health care reform becomes an increasingly volatile political topic. In order to appropriately consider reform measures, government leaders must actively consider the benefits of decentralisation and potential for accountability protocol in spite of divergence. Davies, et al. (2005) challenge that it is important to the reform process to explore the advantages of increased competition prior to policy implementation; from this proactive, analytical standpoint, national leaders can actively direct their performance expectations in a result driven programme. Given the objectives of disggregation, performance contracting must integrate a multi-dimensional structure, one which becomes innate within corporate procedures, policies, and activities, and is regularly audited for compliance (Talbot, et al., 2000). Those nations who establish firm programme objectives prior to implementation will allow a variety of targeted studies, including convergence comparisons, future feasibility protocol, and concise results analysis. Within the UK reform system, the Natio nal Health Service (NHS) has been designed with performance measurement guidelines strictly integrated into its foundation. Specifically, the formation of Foundation Trusts, a type public-private partnership, has enabled regulation through achievement of performance objectives directly related to both economic and social expectations (Goddard and Mannion, 2004). A form of both vertical and horizontal control, such foundations provide for accountability along government sponsored programme lines as well as intra-network through their partnerships with other trusts. Talbot, et al. (2000) recognize that once agency control has been extended outside of the locus of governmental control, regaining oversight and returning operations to an internal government function is both difficult and oftentimes detrimental to the success of the programme. For China, however, this locus of control has presented a much more dire challenge, as redistribution of power to local authorities in the 1990â₠¬â„¢s represented a dramatic decline in health care coverage and a lack of social equity in opportunities. Historic challenges within the public sector reform initiatives are directly linked to a relaxed sphere of governmental control, one which is deeply seeded in a loss of democratic abilities, diverse and incongruous organisational formats, and coordination failures (OECD, 2004). Perhaps one of the most integral but challenging objectives of public sector reform is that of economic benefit and appropriate balances throughout a developing system. Between 1978 and 1990, the Chinese government, realising that medical subsidies were limiting economic growth, reduced government spending from 32% to 15% of GDP revenue (Blumenthal and Hsiao, 2005). Palmer (2006) notes that in the UK, health care expenses currently account for around 7 percent per annum of English GDP and is expected to increase to around 8 percent over the coming five years. In spite of the dedicated capital flow, historic Chinese health care relied on an inefficient system which was eventually devolved to local governments and provincial leaders, dramatically adjusting the available financing within poorer rural areas (Blumenthal and Hsiao, 2005). In fact, recent data from the Chinese Ministry of Health demonstrates that spending per capita throughout urban areas is over 3.5 times that of rural are as, underling the subversive mechanisms of public sector divergence and reform efforts (Chinese Health Statistical Digest, 2005). Under the reformed UK NHS system, such deficiencies are idealistically reduced through a system of weighted capitation and demand-side reform (Department of Health, 2005). The long term objective is to impose efficiency standards on PCT’s in an effort to regulate the dispersion of funding across large geographical areas. In this way, both urban and rural participants receive equitable treatment and humanitarian interests are maintained in spite of social standing. The recent revision to the Chinese health care plan boasts similar principles, placing citizen services before profit and transitioning its national healthcare system to one of non-profit status (Juan, 2008). Unfortunately, a programme which is primarily reliant on tax surplus and participant fee payments will flounder within the overwhelming needs of a rapidly expanding global power. One method that evolving governments have actualized rapid growth and economic stability is through public private partnerships and privatisation. Hsiao (1995) notes that given the radical shift away from governmental funding, market-oriented fee based systems became normative throughout China, thereby reducing the propensity of rural poor to pursue inoculations and more common medical treatments due to an overwhelming cost basis. The modern Chinese system purports a much more inclusive focus, challenging consumers to participate within the reform mechanisms and have a voice in government initiatives (China Daily News, 2008). Yet even under the reform measures within the NHS system, citizen vocalization remains a key point of debate, as a recent survey generated less than favourable results for the progress over the past several years. Ultimately, the challenge to the governing organisations is to allow a participative structure with accountability protocol for local commissioners wh o fail at their expected duties (Department of Health, 2008). Returning oversight to trusts and local authorities and expanding focus away from private finance initiatives and privately managed health care systems will continue to redress the challenges of performance achievement and social participation. Privatisation within the Chinese medical infrastructure has dramatically altered the quality and cost basis of medical services, undermining the needs of a financially burdened population, and evading governmental oversight due to limited performance evaluations and control mechanisms (Liu and Mills, 2002). Similarly, Dummer and Cook (2007) challenge that the Chinese regime moves towards a privatised and market-based economy of health care has led to inequity and inefficiency in the health service system, directly undermining the expected performance results achieved by international counterparts. Considerations within public sector often revolve around government oversight and market partnerships which sustain broad focus objectives and offer progressive reform stability. One evolution of the NHS system which has a occurred as a result of the 2004 and 2006 white papers is the introduction of community health care, and most importantly, a predictive structure which integrates both local preventative care facilities with hospital services (Palmer, 2006). Exemplary of opportunism within private practice, within its historic format, Chinese practitioners have been encouraged to utilize more sophisticated methods of diagnosis and treatment (and by nature, more costly) as government subsidies actively reduce the cost of more fundamental treatments in order to extend medical opportunities to all classes of citizens (Wagstaff and Lindelow, 2008). Lakin (2005) reminds that within developing nations, natural inadequacies within the regime structure oftentimes encourage the integration of agency initiatives and public works management. An evasion tactic, agency integration offers an exodus from bureaucratic inefficiencies, thereby benefiting both social and economic development at a much more rapid and effective pace than government oversight can offer. Under the reform mechanisms set in motion in the NHS system, general practitioners (GP’s) are offered incentives for reducing the number of unnecessary hospital referrals and maintaining an appropriate geographic area for patient distribution (Palmer, 2006). Chinese reform mechanisms challenge practitioners to ensure appropriate distribution of the patient base, limiting hospital visits to those scenarios which require complex solutions not actionable at their local clinic or GP (Juan, 2008). The nature of reform is one which continues to evolve as public interest and more efficient solutions become visible through experience and convergence. The OECD in their 2004 Policy Brief reminds that the impetus for public administration should be one founded on governance and not the narrowed and limiting principles of managerial oversight. This secondary nature defines the nature of policy implementation, and as public programmes are expanded to include private partnerships, governance becomes a fundamental utility which is directly linked to well defined performance categories. In the 1970’s over 90% of rural Chinese workers were covered by the cooperative medical system (CMS), most of who lived within 1.5 km from a township health centre (Dummer and Cook, 2007). Other schemes, the labour insurance scheme (LIS) and the government insurance scheme (GIS) covered the broad scope of other Chinese citizens in varied employ, ensuring that medical coverage was generally free and government subsidised (Dummer and Cook, 2007). Figures show that by 2003, 80% of China’s population (640 million people) lacked health insurance and even those who were represented by agency coverage were increasingly challenged to cover a higher percentage of their own medical expenses (Anson and Sun, 2002). Similar challenges have evolved throughout the reform process of the NHS system, as available resources are inefficiently distributed among the population resulting in increased waiting times and misdirection of care due to resource allocation. Researchers note that within the current NHS reform mechanisms, the vertical alignment of performance creates an inequitable system within which primary care trusts (PCT’s) are challenged to meet efficiency expectations outside of their capacity (Palmer, 2006). Each representing a unique and politically charged challenge within the scheme of socio-economic expansion, the case studies of both the UK and China offer remarkable insight to the volatile and unpredictable world of public health care programmes. Ultimately, the nature of convergence, an informed collaboration across international borders will install comparable programmes within each system of operation; however, the nature of social and political environments ensures that public sector management techniques will remain unique to each governmental agency. Specific opportunities for policy reform do linger within each political structure, challenging conventional techniques and perceptions to evolve to meet public demand. First and foremost, the continued partnership with private enterprise will enable rapid evolution of public programmes for both nations in spite of their stages of development. By nature, the capitalisation of government programmes is dependent on the support of t he public; recognizing this frailty, government partnerships will continue to offer modes of revenue generation without directly affecting a hypersensitive community. Secondly, equity across geographic areas is essential to the principles of supportive health care programmes. The failures within both structures are inherent in the definition of equity itself, in that it can no longer be taken as a literal term. Communities with larger populations must be availed of a larger budget for health care provision; whereas those communities who are more rural and of smaller makeup may receive a more limited budget, the opportunity for expanding such funding given varied annual trends should be readily available. Finally, global insight recognizes that preventative care is a means to life preservation and progressive health care practices which fundamentally improve health by active methodology. Both nations already recognize the substantial cost savings from reducing the number of practitio ner visits through preventative awareness and care; therefore, revised programmes should place this educated perspective at the forefront of policy, actively ensuring that doctors and care providers are able to encourage such opportunities for wellbeing. While fully integrated convergence in a globalised community is an unrealistic ideal, the potential for collaborative development and multi-national partnership remains a worthy accompaniment to foreign policy. As health care programmes evolve and reform worldwide, the nature of humanity is one of wariness and rejection; through new public sector management practices, the potential for rapid assimilation and supportive expansion becomes a readily attuned mode of unprecedented participation. References Anson, O; Sun, S. (2002) â€Å"Gender and Health in Rural China: Evidence from HeBei Province.† Social Science and Medicine, Vol. 55, pp. 1039-1054. Bluementhal, D; Hsiao, W. â€Å"Privatization and its Discontents—The Evolving Chinese Health Care System.† The New England Journal of Medicine, Vol. 353, No. 11, pp. 1165-1170. â€Å"China’s Health Care Reform Focuses on Public Service.† (2008) China Daily, April 15th, Accessed on 8/2/08 From: http://www.chinadaily.com.cn/china/2008-04/15/content_6619372.htm. â€Å"Chinese Health Statistical Digest.† (2005) Chinese Ministry of Health. Davies, Lesley; Wright, Kathryn; Price, Catherine W. (2005) â€Å"Experience of Privatisation, Regulation, and Competition: Lessons for Governments.† Economic and Social Research Council, Centre for Competition Policy, Working Paper 05-5. Dummer, T.J.B; Cook, I.G. (2007) â€Å"Exploring China’s Rural Health Crisis: Processes and Policy Implications.† Health Policy, Vol. 83, pp. 1-16. â€Å"Engagement Analysis: NHS Next Stage Review, What We Heard From the Our NHS, Our Future, Process.† (2008) Department of Health, July, Accessed on 8/02/08 From: http://www.dh.gov.uk/publications. Goddard, Maria; Mannion, Russell. (2004) â€Å"The Role of Horizontal and Vertical Approaches to Performance Measurement and Improvement in the UK Public Sector.† Public Performance and Management Review, Vol. 28, No. 1, September, pp. 75-95. â€Å"Health Reform in England: Update and Next Steps.† (2005) Department of Health, Press Release, 2005/0445, 13th of December. Hsiao, W. (1995) â€Å"The Chinese Health Care System: Lessons for Other Nations.† Social Science and Medicine, Vol. 41, No. 8, pp. 1047-1055. Juan, Shan. (2008) â€Å"Equity Main Aim of Health Care Reform.† China Daily, March 14th, Accessed on 8/02/08 From: http://www.chinadaily.com.cn/china/2008npc/2008-03/14/content_6535754.htm. Laking, Rob. (2005) â€Å"Agencies: Their Benefits and Risks.† OECD Journal on Budgeting, Vol. 4, No. 4. Liu, X; Mills, A. (2002) â€Å"Financing Reforms of Public Health Services in China: Lessons for Other Nations.† Social Science and Medicine, Vol. 54, pp. 1691-1698. Palmer, Keith. (2006) â€Å"NHS Reform: Getting Back on Track.† London: King’s Fund, Accessed on 8/2/08 From: www.kingsfund.org.uk/publications. â€Å"Public Sector Modernisation.† (2003) OECD, Policy Brief, October. â€Å"Public Sector Modernisation: Changing Organisational Structures.† (2004) OECD, Policy Brief, September. â€Å"Public Sector Modernisation: Modernising Public Employment.† (2004) OECD, Policy Brief, July. Talbot, Colin; Pollitt, Christopher; Bathgate, Karen; Caulfield, Janice’ Reilly, Adrian; Smullen, Amanda. (2000) â€Å"The Idea of Agency: Researching the Agencification of the (Public Service) World.† Washington, D.C.: American Political Studies Association Conference, August. Wagstaff, Adam; Lindelow, Magnus. (2008) â€Å"Can Insurance Increase Financial Risk? The Curious Case of Health Insurance in China.† Journal of Health Economics, Vol. 27, pp. 990-1005.

One Era To Another: The Telephone Essay -- Inventions, Alexander Graha

The modern version of the telephone has proven a significant change over the years from what it was at one point. What allows us to communicate with the world at any hour; minute and second of the day only exhibits how significant the invention has been for individuals. It is one of the most used pieces of electronics in the world today. Over time research has not only led to different versions of the phone, but to the developments of different tones, caller id’s, dialing, call tracing and allowing a person to listen to music while on hold. Alexander Graham Bell was born in March of 1847 in Edinburgh to a family whose life revolved around sound, speech and communication (Stern and Gwathmey 1). It was at the beginning of the second decade of the rule of Queen Victoria and Britain was entering an age of industrial expansion, with science on the rise. Bell at a young age proved to be quite the gentlemen, his training in etiquette and public speaking only proved to serve him well throughout life. It was during a visit to the London workshop of Sir Charles Wheatstone, he discovered the scientist’s invention of the speaking machine that fascinated him (Stern and Gwathmey 2). Curious and ambitious he set out and took a position as a professor of music and elocution, the study and art of speaking clear at a boarding school. Shortly thereafter tragedy struck in the Bell family and fearing further loss the family relocated to Brantford, Ontario in 1870. Bell spent a short time in Canada and quickly found his love of lif e in Boston. Bell began teaching deaf children and it was here he met Thomas Sanders and Gardiner Greene Hubbard. Little did Bell know these two men would play a prominent role in the patent of the telephone and directio... ...phone service. Here we sit in the 21st century and look at the one instrument that once brought people together, and has now spawned an industry that keeps them apart. Ultimately the telephone led in a new era, in which it has changed the way we talk to people and access information. Having a telephone allows families to stay in contact, business’s to advertise and one of the largest contributions is how it has brought on the ability to call during emergencies. Bell once wrote in 1878: "I believe in the future wires will unite the head offices of telephone companies in different cities, and a man in one part of the country may communicate by word of mouth with another in a distant place." (Marples, thehistoryof) From the telephone's earliest days and little did one know, it is safe to say Bell understood his invention's vast potential and what it would be today.

Disillusionment in Europe During the years 1914-1918 :: essays research papers

Analyze the spirit of promise that gave way to disillusionment in Europe during the years 1914-1918.   Ã‚  Ã‚  Ã‚  Ã‚  Prior to the devastation of the first World War, a spirit of optimism and enthusiasm engulfed the minds of citizens across Europe. Relating the potential outcome of another war to the short, decisive, progressive wars in the nineteenth century, Europeans greeted the opportunity for war as a tool to cleanse the current ailments of Europe. The people, blinded by an overwhelming belief in progress and a developing sense of nationalism, failed to foresee that they were heading for disaster. World War I emanated from European leaders' aggression toward other countries, which was supported by the rising nationalism. Economic and imperial competition and fear of war prompted military alliances and an arms race, which further escalated the tension contributing to the outbreak of a war greatly exceeding the lethality of European expectation.   Ã‚  Ã‚  Ã‚  Ã‚  A spirit of nationalism rang high in the atmosphere pre-world war Europe. Many were engrossed by potential benefits war could bring to their lives. Nationalism, however, was not a new idea; at the settlement of the Congress of Vienna in 1815, the principle of nationalism was ignored in favor of preserving the peace. Despite the settlement, the principle was rejuvenated by the onset of the World War. The ardent nationalists fussed in masses to champion the need for war. â€Å"Patriotic demonstrations had an intoxicating effect and excited the war-mongers to excess...† (Phillip Schneidemanan). Under false aspirations and expectations the naive soldiers marched off to war, unexpectant of the tragedies they would encounter.   Ã‚  Ã‚  Ã‚  Ã‚  In only a few short months, the soldiers realized how false their assumptions were. Nationalism presented itself as a misleading concept rendering the soldiers to a rude awakening. â€Å"Oh, God how those men looked, as they came nearer-- those utterly immobile faces under their steel helmets...† The illusion brought about by nationalist ideals encouraged war, and under false pretenses delivered the devastation of the war as a shock exceeding all expectations.   Ã‚  Ã‚  Ã‚  Ã‚  The power of alliances also played a key role in the creation and devastation of World War I. Dating back to the time of Bismarck, most alliances formed for the sake of reassurance or to postpone the outbreak of a war. But as time passed, alliances greatly increased international tension by dividing Europe into two armed camps. â€Å"I felt strongly that England ought to remain neutral, and I collected the signatures of a large number of professors and fellows to a statement.

Lemurs of Madagascar

Lemurs of Madagascar Name: Course: Tutor: Date: Lemurs of Madagascar 1. Madagascar biome is a tropical rain forest. The main characteristic of a tropical rain forest biome is the presence of Warm temperatures throughout the year. In a tropical rain forest biome, there are three layers. These layers include the top trees, followed by the canopy layer characterized by dens leaves hence low light penetration and the third layer are the ground layer. The ground layer lacks any vegetation owing to the low amount of sunlight reaching it due to the dense canopy layer. 2. Changes happening in Madagascar pose challenges to lemurs in the island.The main changes that affect the lemurs include the effects of agricultural activities on the environment. Forestland conversion for agricultural use including the creation of pastureland, cropland, and degradation of the soil due to fire and clearing by humans is the agricultural changes on Madagascar. Soil erosion caused by slash-and-burn farming also forms the other changes in Madagascar that brings forth challenges to lemurs. As a conclusion, high deforestation rate and increased human population and erosion form the main changes that challenge the existence of lemurs in Madagascar. 3.The lemurs that are adapting well with the changes in Madagascar are the ones with the ability to live in an altered habitat. (This is a habitat with secondary characteristics owing to human activities in the island). These include the ring-tailed lemur lemma catta and sifakas, but between the two, the ring-tailed lemma catta is adapting better to changes in the ecosystem. The fossil lemurs’ disappearance in the island was due to inability to adapt well to the changes. The other types of lemurs that have disappeared due to change in the habitat include Palaeopropithecus, Daubentonia robusta, Archaeiindris fontoynonti and Megaladapis edwardsi. . A generalist behavioral type is required of the lemurs in Madagascar to be able to cope with the change s in the island for their adaptation and survival. The species favored in this criterion are sifakas and lemur catta, which are adapting well to the changes. Other behavioral characteristics required include being terrestrial for them to adapt well with the changes as depicted by the lemur catta. Physical characteristics that improve adaptation to the changes include ability to take advantage of changes by feeding on crops, tourist handouts, insects, flowers, and fruits. . Lemurs might not develop to adapt to changes in Madagascar because they lived on trees and the deforestation affects their form of livelihood. The reduction in the soil’s ability to support the vegetation that forms the main food for the lemurs is another reason owing to the high rates of soil erosion and degradation. Similarly, human actions in the highland affect their ability to adapt with the changes hence another reason for the inability to adapt to changes in the habitat. 6. The water cycle is the biochemical cycle that may be altered by activities in Madagascar.An alteration on the water cycle takes the following pattern owing to the activities in mainly deforestation and soil erosion and degradation. Cutting of rain forests results in low moisture transpiration to the atmosphere. The result is a reduction in the cloud cover, diminished precipitation, and lead to drought in the area. The replacement of the forests requires water hence an impossible occurrence when there is drought in the area. Reference â€Å"Lemurs in Madagascar: Surviving on an Island of Change. † Films Media Group, 2006. Films On Demand.

The kind of family a person should have

INTRODUCTIONEvery person longs to have the kind of family that is ideal for him. When we talk of an ideal family, it means that it is the family that a person views to be perfect. Even in a person’s early years in life, admiration to different families starts and thus making one dream of having a family someday that is picture perfect for him. Although there are different forms of family that are being accepted and acknowledged, the choice still depends upon ones perspective. What kind of family then a person should have?THE IDEAL FAMILYThere are three main characteristics that I deem to be essential in having an ideal family. First, it must have a traditional structure. Second, must have only two to three children. Third, must be God centered.A traditional family is a functional family in structure. Every member has its own appropriated function. The father is delegated to find means for the whole family’s subsistence. He works and is known to be the bread winner of th e family. He will provide the physiologic needs of family and fill the house with love, happiness, security and discipline.   He is also the one who can be called the head in reference to problem solving and decision making.On the other hand, the mother has an extraordinary task in the family and that is to take care of the entire household, this means that she will attend to the different needs of the family; she will be the one who will wake up early and sleep late at night and a role model in the house. She also has the responsibility of inculcating the best values in their children and giving them the best of care. The children have to take their education and help the mother in cleaning the house and other house tasks. Traditional type of family is considered as an ideal type of family. The children, who are the center of care, love and attention must equip with good values because they are the pillar of the family. In this type of family, each has to function well and must d o their part to make it an ideal one.The number of choice of children varies on parents, other desire to have one child only to focus their care and attention and to securely provide all that he needs. However, two or three children are perceived to be the ideal one. This is based on practical and economical reasons. Having lesser number of children would have greater opportunity for education and experience luxury in life. Giving a child an education now costs big and giving him a luxurious life costs even bigger. Having many children could deprive them on their rights on physical, emotional and mental needs due to economic crises. Lesser children in the family open opportunities.An ideal family is a God centered family because. It is the foundation of a strong family and a wonderful home. It comprises a responsible father, a loving mother and the obedient children.   This means that having God at home is a perfect home for a family of which joy, peace, kindness, gentleness, pati ence and love overflows. As Rev. Sun Myung Moon would say, â€Å"The ideal family is the place of the eternal love of parents, the eternal love of husband and wife, and the eternal love of children centering upon God. Rev. Sun Myung Moon indeed captured the essence of an ideal family which is beneficial to all because having God means good work. God preaches people to be good and not mandated by evil.Society will greatly benefit if all people will have this kind of family. In a structured family, even if the father is working, the mother can take care of the children and has the time to guide and teach them with values. Having only two to three children would entail a great chance in having all the people in a society to have proper education and a comfortable life. Lastly, in a family that is God centered, people will surely do away from misconduct and evil deeds because the primary teaching of God is to do good to others.CONCLUSIONTherefore, a family that a person should have is a traditional family having two to three children and making God as the center of their lives. By virtue of this kind of a family, our society will have peace and harmony.BIBLIOGRAPHYDiem, G. N.. The Definition of â€Å"Family† in a Free Society. Retrieved July 29, 2007 from The reading is about different definitions from different point of views of society regarding a family. It helps readers to know different types of a family.Reverend Sun Myung Moon. Blessing and Ideal Family. Retrieved July 30, 2007 fromhttp://www.unification.net/bif/bif-7-2a.htmlThe author makes people understand what a God centered family is all about. It also let people understand the importance of a family.CHARACTERISTICS OF THE CHRISTIAN FAMILYhttp://www.studyjesus.com/more/the_family/characteristicsofthechristianfam.htmThe reading is all about the characteristics of a Christian family. It also discusses what kind of life a Christian family has and must have.

Globalisation Creates More Opportunities for Uk Businesses Essay

Globalization is the growing trend towards worldwide markets in products, capital and labor, unrestricted by barriers. Globalization is not a new process but it has accelerated in recent years with the rapid growth of multinational companies and with the expansion of free trade with fewer quotas on imports. There are many key features of globalization, which has made an impact on business strategies such as; increased international trade, freer movement of workers between countries and finally the growth of multinational businesses in all countries. These create both potential opportunities but also limitations to businesses. In this essay I will discuss both sides. The expansion of national businesses has helped to raise productivity and efficiency in the UK economy. This provides a solid foundation and sustaining a comparative advantage in the areas where the UK still has some world class manufacturing businesses. Inward investment allows for the application of better manufacturing techniques, this could include Just-in-time supply strategies, which also speeds up the process of applying new technologies and spreading information. Honda use this system of JIT in the UK market, by doing this is creates more competitors within the business because you always order the right amount, which will keep your inventories low which therefore, means your costs will be lower. By Honda having this advantage it allows them to invest there saved money elsewhere in the business. Globalization creates threats for UK businesses because it has intensified the competition with in other businesses. Due to the rising import penetration and also the switch of manufacturing to find a lower-cost production centres in Eastern Europe and South Asia, this has caused a fall in output and therefore thousands of jobs are lost in the UK each year. By this happening it leads a rise in unemployment, which ultimately lead to worsening in the regional economic divide. An example of this is Dyson, they moved from a small village called Malmemsbery in the county of Wiltshire to South East Asia, by doing this is made 800 employees redundant and this has a massive effect on the local community. Globalization creates more opportunities than threats for UK business; due the current movement of globalization the terms of trade have moved into the UK favor. For example, the UK economy is moving further and further towards the high production, sale of high value manufacturing and high knowledge services which tend to command in global markets a price higher than the cost of importing cheaper manufactured goods e.g. the UK exports of high quality luxury cars such as Bentley and Rolls Royce which seem to command the market around the world the nit comes to luxury cars. Due to the manufactures high expertise it is very difficult for other car companies who want to enter the market such as Ford or Toyota as they do not have such as expertise in their business. This switch towards more expensive products as the main source of exports provides the UK with better living standards and most importantly the opportunity cost of exporting has moved in to the UK favor. Another threat in which globalization has caused is the threats to the UK service industries. O2 outsourced there call centers out to India as it has lower labor costs. This links back to my last point of making people redundant due to the outsourcing of a business abroad. Another negative claim is that O2 customers, the British public prefer to have English accents and easier to pronounce names this is not xenophobia on behalf of the British public but instead an ease of transaction as many customers report unsatisfactory calls. This also puts pressure on the businesses as they are taking a risk of moving abroad but also it may cause the business to drive down real pay levels in the UK serve sectors in order to compete more effectively. Over the last 12 years the UK has enjoyed a period of sustained economic growth, rising employment and improving living standards. The UK growth has been on a trend rate of 2.5% per annum, which is the one of the longest growth phases for nearly 100 years. This healthy trend is due to the rising levels of trade and investment spurred on by international competition. Finally a threat in which globalization can cause is the fear of the effect globalization will cause to the environment. The huge growth in competition in the UK has lead to a massive influx in pollution over the UK from sea freight transport to international air transport, this long distance travelling leads to pollution being spread all over the UK and the ever rising scale of household and industrial waste leads to an enormous external costs. The likes of Tesco and ASDA which freight and ship a variety of food products and cheap electrical goods has meant that the customer has benefited the most from cheaper costs however this has had a detrimental affect on the environment, with broccoli from Japan, oranges from Florida and lamb from New-Zealand this is meant that these companies are racking up huge amounts of travelling which leads to a massive increase of carbon footprint. To conclude this quote sums up my views of globalization in the UK: â€Å"The things that Britain has always had a comparative advantage in selling to the world — financial services, scientific research, education, entertainment and so on — are rising in price. Because of this shift in relative prices, the British people have effectively enjoyed a large pay increase without having to work any harder†

How does Coleridge tell the story in part 3 of Rime of the Ancient Mariner Essay

The opening line of part 3 in the first stanza, ‘THERE passed a weary time’, indicates to the reader that the Mariner is still in a state of suffering, continued from part 2. The capitalisation of the word, ‘there’, suggests that nature’s torture is only being directed at those on the ship. Coleridge furthers the idea of nature’s torture in this stanza through his use of death imagery, ‘each throat was parched and glazed each eye. ’ The word, ‘glazed’ implies a sort of mental vacancy or vegetation, whilst ‘parched’ denotes that they are completely dried out, not only are they dehydrated but they are dried out in the sense that the Mariner has now completely lost any remnant of hope and faith in nature. The enjambment in the line is used to highlight and emphasise the extent of the dehydration among the ship’s crew. However, by the 5th line, the tone of the stanza has become less sullen, shown through Coleridge’s deviation from the ballad form. The two extra lines mark the sense of hope newly acquired by the ship after they see a ‘something in the sky. ’ Both the second and third stanzas return to the traditional ballad form to show the ficklness of the Mariner’s hope. In stanza 2, Coleridge uses nebulous language, ‘shape’ and ‘seemed’, in this stanza in order to maintain the suspense caused by both the reader and the Mariner’s uncertainty about this ‘speck. ’ It’s also used to reflect the desperation of the Mariner, as his tone has become more positive despite the potentially dangerous object. The Mariner’s self-assured tone continues in the third stanza, shown through the structural device of punctuation, ‘A speck, a mist, a shape, I wist! ’ The exclamation is used in order to show the hopefullness of the Mariner, the internal rhyme used by Coleridge also creates an upbeat tone, as it speeds up the pace of the poem. Coleridge creates a contrast with the quote, ‘[the object] plunged and tacked and veered’, as the Mariner’s own ship is completely still, the contrast implies to the reader that, perhaps, this ‘sprite’ may be of the supernatural realm, as there is no breeze after all. In stanza 7, Coleridge deviates from the traditional ballad form, this time to make the reader aware of the threat that the shape imposes on the Mariner. Within the sestet, Coleridge uses a number of literary devices in order to communicate the danger the Mariner’s ship is now facing. We see the poet use elemental imagery with the quote, ‘the western wave was all-aflame. ’ The pairing of two conflicting elements, water and fire, almost seems unnatural, and is an example of the poem’s supernatural theme. Indeed, the imagery is used to indicate to the reader that the Mariner is now dealing with something supernatural. Coleridge also uses symbolism through the quote, ‘that strange shape drove suddenly betwist us and the Sun. ’ At this point, the Mariner is blocked from any source of light, and arguably, as God created light, this means he is completely cut off from God, and as a result any kind of assistance from God is being obstructed. Essentially, the mariner is unable to be protected or defended against any kind of harmful or supernatural being by this point. Similar symbolism is used in stanza 8, as ‘the Sun was flecked with bars’, suggesting that the sun has now been imprisioned by this object. The quote together with the simile, ‘through a dungeon-grate he peered’ implies that whatever has imprisioned the sun is perfectly capable of encaging the Mariner’s ship, increasing the fear felt by the Mariner at this moment in his story. In stanzas 10 and 11, the reader learns that ‘Death’ and ‘Life-in-Death’ are in charge of the mysterious ship. The personification and capitalisation of these two figures communicate to the reader the extent of their power. Coleridge triggers shock in the reader by abandoning the expected rhyme scheme, having an abccb rather than the routine and typically ballad-like abcb scheme, Coleridge’s manipulation of structure through capricious punctuation also adds to the shock; ‘is that Death? ’ A total of five questions are asked in stanza 10, creating a sense of both danger and uncertainty. In stanza 11, Coleridge is able to evoke shock from the reader once again when depicting ‘Life-in-Death. ’ The reader is first told that ‘her locks were yellow as gold,’ as the simile is fairly conventional, containing the typical romantic and regal imagery, Coleridge is able to fool us until he reveals that ‘her skin was white as leprosy. ’ The juxtaposition between ‘gold’ and ‘leprosy’ presents her as this liminal figure, whilst she has certain characteristics of a conventional seductress type; she is still ghost-like, even demonic. In stanzas 15, 16 and 17, Coleridge implies to the reader that Life-in-Death and Death’s trivialised game of death has led to the mariners’ deaths’ with the exemption of the Ancient Mariner. Already, on the first line of the 15th stanza, the ‘star-dogged Moon’ suggests that change is near. The Mariner communicates his constant guilt to the reader by prolonging the first line, ‘one after one’, the caesura, used to emphasise the slowing down of pace, also helps to reflect his remorse about the other mariners, who he feels responsible for. However, by the 16th stanza he speaks in a somewhat detached way as speaks with mathematical language, rather than emotionally engaged language, ‘four times fifty living men,’ despite his guilt. Alternatively, the Mariner may have become desensitised after, apparently, centuries of telling this story. Coleridge uses onomatopeoia in order to create a more vivid perception in the reader’s mind, ‘heavy thump, a lifeless lump. ’ The internal rhyme is used to heighten our auditory and visual senses even more, as it echoes the sound created by ‘thump’. The onomatopeic language is also used to echo the fact that the Mariner is now completely isolated. In the final stanza, we see another example of the Mariner’s feelings of guilt when he references his own shooting of the Albatross, ‘every soul†¦passed me by like the whizz of my cross-bow. ’ The Mariner’s routine remark about the Albatross at the end of each part suggest that his guilt is long lasting, as it has remained with him ever since. Essentially, the quote implies that his shooting of the albatross has resulted in the 200 deaths of his fellow mariners; part 3 leave us with the sense that the Mariner is now isolated, as well as wrapped up in guilt.